Freelancing is a career that largely depends on your clientele. Your bread and butter is dependent upon your clients, and oftentimes, people get confused as to where to find them. As different freelancers and agencies continue to emerge in 2022, many have found client-hunting to be a frustrating process. Finding a specific client group that requires the services in your niche can indeed be a tough task, which is why in this article, we have listed different resources to make this job simpler for you.
Let’s take a look at these one by one:
Freelancing platforms are on the rise right now; these include Upwork, Fiverr, Guru, Toptal, etc. Fiverr and Upwork are already very popular; however, other lesser known platforms are better for beginners as they are not as saturated as the others.
Do your research and pick a platform that suits your needs best. On any freelance platform, having a distinctive profile is a must – make sure that you list down all your achievements and qualifications on your profile to make it appealing to your ideal clients.
Social Networking Sites
Social platforms such as LinkedIn are also great resources for finding targeted clients. LinkedIn allows you to connect with almost everyone, and there are many freelance business owners that attract good-paying customers directly from there.
There are various methods to grow on LinkedIn, including:
- Sending your targeted prospects cold messages
- Gradually building a professional relationship with your prospects
- Putting out good content regularly to gain views from your ideal market
- Paid promotion
On LinkedIn, you can reach out directly to whoever you want, and people can also approach you by themselves, hence making the social media site ideal for client-hunting.
Many freelance business owners also extract the email IDs of their targeted prospects and reach out to them via email marketing.
Apart from LinkedIn, other social media platforms such as Instagram, Facebook, WhatsApp, and YouTube are also great resources for finding and attracting innumerable customers. Instagram allows you to promote your products/services via paid promotion. Many businesses also attract clients directly to their profiles by putting out useful content regularly.
WhatsApp and Facebook groups are also awesome places for landing new customers. Both WhatsApp and Facebook have different groups with buyers and sellers as members. Take some time to do your research on your targeted market – then join every social media platform that they’re more likely to use on an everyday basis.
Browse professional events, such as conferences, freelancers’ meet-ups, and other sessions happening near you and attend them. Not only will you end up meeting fellow freelancers from your niche, but you’ll also build connections and possibly land new clients.
Many freelancers also have clients that are in need of different services. By building strong relationships with others in the freelancing industry, you can consistently win referrals and clients for your business.
Portfolio is Everything
As a freelancer, your work is all that really matters to your customers. Clients want to see the quality of your work before hiring you, therefore, make sure that you build a magnetic portfolio by displaying some of your best work.
Showcase your work in your portfolio, as well as client testimonials, if possible. Your portfolio should be neatly organized and easy to go through. Incorporating a unique selling statement into your portfolio can also help the prospect understand exactly who you are, what you offer, who you offer to, and what they can expect from you in the long run.
There are different tools through which you can build a portfolio, including Google Docs, Word, PDF, etc. However, having your own website as your portfolio is the most credible way of doing it. Having a website also allows you to regularly publish blogs, reach more people, build a larger community, and get free marketing for your brand.
We are always here to help!
We are happy to let you know that Fempreneur also offers extensive help in this area. We want to empower women by helping them become financially independent; therefore, this offer is exclusively for women, only.
If you’re currently struggling with finding clients for your freelancing business, do not hesitate to directly reach out to us, and we will be glad to help!